Marketing and Brand Authenticity in Post COVID-19 Era

Echocardiography education in COVID-19 era

Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME

This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran’s SME and in this respect three hypothesizes are developed. For doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. The conceptual model based...

Stigmatization, Discrimination, Racism, Injustice, and Inequalities in the COVID-19 Era

Designing, implementing, and evaluating an introductory course on virtual learning in the Covid-19 pandemic era

Background & Objective: The sudden outbreak of Covid-19 affected the educational systems worldwide and highlighted the necessity of students' virtual education. Therefore, the present study aimed to compile, implement, and evaluate an introductory course on virtual learning for medical students. Materials & Methods: The present scholarly research was conducted in four stages: 1) needs assessme...

The Role of authenticity in relationship marketing

This paper examines the concept of authenticity as it applies to relationship marketing. The rationale for this paper is the belief that authenticity is a key variable to consider in the context of successful relationship marketing scholarly attention from business researchers scholars from other disciplines have engaged with authenticity are related to authenticity include trust, integrity and...